Westland specializes in commercial, institutional and industrial construction, as well as building renovation, historic restoration and expansion projects. As an ISO 9001:2015 and COR™ certified company, they strive to meet their clients' expectations through primary service offerings in construction management, design/build, general contracting, structural and civil contracting.

Westland Construction understands that to care for the construction needs of our clients requires we do things a better way - the Westland Way. From drawing on the experience and resources needed to get the
job done right to building strong relationships with our clients through good communication, we know that caring for our clients' needs is never a one-dimensional project

Deliverables

Competitive analysis
Website audit
Discovery and strategy
UX/UI design
Web design
Mobile friendly
Content management solution
Web hosting
SEO optimization
Analytics and KPI's

Engaging Audiences

Driving traffic and brand awareness

Working with Westland Construction stakeholders, we developed customer personas, allowing us to dive deeper into the needs and goals of their target audiences. It was clear our solution needed not only to have a visually engaging design but also had to speak to important facets of the company like its storied history, key personnel, importance on safety, quality management systems, community spirit, depth of services and proven track record of project success.

We were able to create a re-vitalized digital strategy, designed to significantly increase the brand awareness of Westland Construction, as well as delivering a fully responsive and engaging digital experience for their targeted audience.

With a modern design and flexible content layout, the new digital presence is a fully responsive resource is accessible from any device, providing all visitors a more engaging, experiential entry-point to Westland Construction and strengthening the Westland Construction brand.

The digital strategy was to produce an updated website that conformed to a simple, clean, modern, energetic and human positioning. We introduced a consistent colour association in alignment with the brand colour palette. We also created a set of photography guidelines to ensure brand uniformity as new developments are added to the site.

Westland Constructions' rich brand color and vibrant human-centric project gallery photos give pages a friendly relatable feel, while clean typography and generous white space provide balance and an aesthetically impressive pallet to showcase the depth and craftsmanship of Westland Constructions portfolio of work.

Unite Interactive