Website Audits
and Strategy

Working in partnership to determine a plan of action to help you enhance your company profile and design a highly competitive and targeted digital strategy advantage over your competition.

Competitive analysis

Who are your main competitors and what do you like, dislike about their web presence and how can you better compete online and gain market share?

Audience perception

We work with you to objectively look at your current audience's perception of your company? We then review things you would change or improve with your online presence to increase the chances of your customer choosing your company (desired audience perception).

Best-in-class audit, SEO and digital marketing software

Once we evaluate your competitors, we use powerful online marketing and auditing software and solutions like Google Analytics, Google Search Console, SEM Rush, Screaming Frog, Ahrefs, MOZ and others to help us look for a competitive advantage for you in the areas of SEO, PPC, keyword research, completive research, content marketing and other online brand and marketing insights.

Competitive advantage

We work with you to identify your company's distinct competitive advantage or value proposition over your competitors. What do you do or provide that sets you apart? Is it pricing, quality of product/service, reputation or other?

Target audience

We help create buyer personas of your targeted audience, allowing you a deeper understanding of your existing and potential customers demographics, behavior patterns, motivations, goals, preferred buying methods, pain points and more. It also helps identify who else you could pursue that you might not be targeting now?

Target market

We identify your current market size (geography - trading area) and develop a highly focussed and targeted digital strategy based on your geographical service footprint. This helps to maximize your efforts on areas your customers reside. If you only serve the local marketplace, then invest your time and resources on that area only. If you are a national company, then you need a more expanded digital strategy.

Digital sales channels

We put together a strategy that maximizes your opportunity to connect with your audience by leveraging any number of digital sales channels such as website, social media, inbound and outbound marketing, newsletters, blogs, Google Ads, social media paid advertising and others.

Website Audits and Strategy FAQ's

Why are website audits and strategy important before considering any website design or digital strategy project?

We both get a clear understanding of your project goals

It lays the groundwork for a successful online brand, website, and digital marketing projects. It enables you to optimize your potential and uncover business opportunities to enhance your company's online profile and reputation and to interact with and convert your audience into devoted customers.

It allows us to use data-driven decision-making software

It allows Unite Interactive to use powerful online marketing and auditing software and solutions like Google Analytics, Google Search Console, SEM Rush, Screaming Frog to help us look for a competitive advantage for you in the areas of SEO, PPC, keyword research, completive research, content marketing and other online brand and marketing insights.

Builds a business, technical and marketing case to set you apart from your competitors

It enables us to understand your company's distinct competitive advantages or value propositions over these competitors - what do you do or provide that sets you apart? Is it pricing, quality of product/service, reputation or other and how do we communicate this online to your desired targeted audience?

It helps you in the decision-making process, identifies priorities and allows you to feel confident in the go-forward growth strategy.

Transparency around project expectations, budget and timelines

Eliminates scope creep, allows us to set milestones, project plans, outcomes and provides assurance to you that we can complete the work on time and on budget.

What are some of questions it can help me better understand in terms of go forward digital strategy?

It helps to identify really important go forward digital strategy questions such as:

What is your current market size (your geography - trading area) - local surrounding area or national and/or international market reach?

Who is your current target audience (buyer personas and ideal customer profiles)?

Who else would like to pursue that you might not be targeting now - opportunities for new market share?

How do you currently connect with that target market /demographic and are there areas for increased exposure?

  • Web
  • Social media
  • LinkedIn
  • Digital marketing
  • Newsletters
  • Google Ads
  • Print
  • Radio
  • TV
  • Sales calls
  • Conferences and events
  • Other?

Website audits and strategy also provide us with the intelligence when strategizing, to write and design marketing communications that are essential to have a clear profile of exactly WHO you are speaking to and attempting to make a connection with. Helping you maximize the opportunity to "connect" with your targeted audience.

Website audits and strategy validates decisions and sets expectations based on evidence and not guesswork.

It ensures your organization's web design and digital marketing projects are aligned with the company's overall marketing and business growth goals.

We are here to help!

An analytical, focused and
purpose-driven approach

Analytics, performance data insights and other website audit and analysis for companies looking to make better (educated) digital strategy decisions.

Speak With Our Experts

Unite Interactive