Our approach
Drive traffic and leads instantly with pay per click advertising.
Unite Interactive helps you reach the right audience fast with targeted PPC campaigns. Our pay per click services are built to generate clicks that convert into real business results. From strategy and ad creation to budget management and performance tracking, we take care of it all so you see a better return.
Define PPC campaign goals and target audience
Establish clear objectives for PPC advertising and identify the ideal audience.
- Align PPC goals with overall business objectives (lead generation, sales, brand awareness).
- Define target audience segments based on demographics, interests, behaviors, and location.
- Choose relevant platforms (Google Ads, Facebook Ads, etc.).
- Set measurable key performance indicators (KPIs) such as click-through rate (CTR), conversions, etc.
Why it matters:
Clear goals and audience targeting focus budget and campaign efforts to maximize ROI.
Conduct keyword research and competitive analysis
Identify high-value keywords and analyze competitor PPC activity.
- Use keyword research tools to find relevant, high-intent keywords.
- Group keywords by themes or campaigns.
- Analyze competitors' ad copies, bidding strategies, and landing pages.
- Identify opportunities for differentiation and gaps to exploit.
Why it matters:
Targeting the right keywords and understanding competitors improves ad relevance and cost efficiency.
Create compelling ads and landing pages
Develop engaging ad copy and optimized landing pages to convert clicks into actions.
- Write clear, benefit-driven ad headlines and descriptions with strong calls to action.
- Use ad extensions (sitelinks, callouts, call buttons) to increase visibility.
- Design landing pages that align with ad messaging, load quickly, and have clear conversion paths.
- Ensure mobile responsiveness and ease of navigation.
Why it matters:
Relevant ads and user-friendly landing pages improve quality scores and conversion rates.
Launch campaigns and manage bidding
Set up campaigns, configure targeting, and manage bids to maximize results.
- Configure campaign settings including budget, geographic targeting, and device targeting.
- Use automated bidding strategies or manual bidding based on goals.
- Schedule ads to run during peak performance times.
- Monitor ad spend and adjust bids to maintain efficiency.
Why it matters:
Proper setup and bid management ensure the campaign delivers the best possible ROI within budget.
Monitor performance and optimize campaigns
Continuously track campaign data and refine targeting, bids, and creatives.
- Use analytics and ad platform dashboards to monitor KPIs in real time.
- Identify top-performing keywords and ads; pause or adjust underperformers.
- Conduct A/B testing on ad copy, landing pages, and bidding strategies.
- Adjust targeting parameters to focus on highest-converting audience segments.
Why it matters:
Ongoing optimization improves campaign efficiency and overall ROI.
Provide transparent reporting and strategic insights
Deliver clear performance reports and actionable recommendations to stakeholders.
- Prepare regular reports highlighting key metrics, trends, and insights.
- Use visuals like graphs and charts to make data accessible.
- Explain how PPC results impact business goals.
- Recommend next steps for scaling or adjusting campaigns.
Why it matters:
Transparent reporting builds trust and supports data-driven decision making.
Grow successful campaigns and explore new channels or markets.
- Increase budgets on top-performing campaigns.
- Test new keywords, ad formats, and platforms .
- Expand geographic targeting or audience segments.
- Integrate PPC with other marketing efforts for synergy.
Why it matters:
Scaling drives sustained growth and maximizes marketing impact.
Client Testimonial
"Partnering with Unite Interactive for our Google Ads strategy has been a game-changer for North Scaffold Products. Their expertise in keyword optimization, ad copy development, and bid strategy helped us significantly increase website traffic, generate high-quality leads, and improve our return on investment. We highly recommend Unite Interactive to any business looking to achieve real growth through digital advertising."
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Calvin Dunn |
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Global Winner
Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.
Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.
Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.
ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.
More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.
Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.
