Search Engine Optimization (SEO)

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Search Engine Optimization (SEO) services in Winnipeg, Vancouver and Canada

Search Engine Optimization (SEO).

Search engine optimization (SEO) boosts website visibility, drives organic traffic, improves search rankings, and increases brand credibility for sustainable online growth.

Keyword research

Unite Interactive conducts in-depth keyword research to identify and target high-value keywords with the right search volume and intent, ensuring your content attracts and engages your ideal audience.

On-page optimization

Our team optimizes critical elements like page titles, meta descriptions, headers, and internal links to enhance your website's search engine visibility and user accessibility.

Content quality

Unite Interactive creates high-quality, informative, and user-centric content designed to answer your audience's questions while aligning with your SEO objectives.

Technical SEO

We fine-tune your website's backend, including site architecture, mobile responsiveness, and schema markup, ensuring search engines can effectively crawl, index, and rank your site.

Backlink building

Unite Interactive focuses on acquiring high-quality backlinks from authoritative websites, enhancing your domain authority and improving search rankings.

Site speed and performance

Our team optimizes your website's load times and overall performance, enhancing user experience and reducing bounce rates, which in turn improves your SEO results.

Analytics and monitoring

Unite Interactive uses tools like Google Analytics and Search Console to track site traffic, keyword rankings, and key performance metrics, ensuring continuous SEO optimization.

Regular updates and maintenance

We perform ongoing SEO tasks, including content refreshes, technical adjustments, and keyword re-optimization, to ensure your website maintains and improves its search rankings over time.

Our approach

Increase your visibility and revenue with smarter SEO solutions.

Unite Interactive helps you grow through search-both traditional and AI-driven. Our SEO services are built to improve how your business shows up across search experiences and convert those visits into real results. From strategy and on-site optimization to performance tracking and continuous updates, we handle the details so you can focus on growth.

Establish what you want to achieve with SEO and identify your ideal customer, including location specifics.

  • Clarify business objectives (e.g., increase leads, boost sales, improve brand awareness).
  • Identify target geography (city, region, country).
  • Develop customer personas based on demographics and search behavior.
  • Research local competitors and market demand.

Why it matters:

SEO strategies differ based on goals and audience. GEO-targeting ensures you reach customers in your service area, improving relevance and conversion potential.

Find relevant keywords your audience uses, combining business terms with local intent.

  • Use tools like Google Keyword Planner, SEMrush, or Ahrefs to gather keyword ideas.
  • Focus on keywords with a mix of search volume and achievable competition.
  • Include local modifiers (e.g., "plumber Vancouver," "best café Toronto").
  • Group keywords by intent: informational, transactional, navigational.

Why it matters:

Keywords guide what content to create and optimize. Localized keywords ensure your site appears for relevant searches in your service area.

Improve individual pages with keyword-rich, easy-to-understand content and proper HTML structure.

  • Create clear, concise page titles incorporating main keywords.
  • Write meta descriptions that explain page value and include keywords.
  • Use headings (H1, H2) logically with keywords.
  • Ensure content answers common user questions and aligns with search intent.
  • Include local business details (name, address, phone number) in footer or contact page.
  • Optimize images with descriptive alt text.

Why it matters:

On-page SEO helps search engines understand your content and rank it appropriately, improving visibility and user experience.

Ensure your website's backend supports search engine indexing and fast loading.

  • Verify mobile-friendliness (responsive design).
  • Improve site speed (compress images, minimize code).
  • Implement HTTPS for security.
  • Create and submit an XML sitemap to search engines.
  • Fix broken links and redirects.
  • Use structured data (schema) to highlight local business info, products, or reviews.

Why it matters:

Technical SEO impacts how search engines crawl and rank your site and affects user experience, especially on mobile.

Increase your website's authority by gaining mentions and links from reputable sources, especially local ones.

  • List your business on local directories (Google My Business, Yelp, Bing Places).
  • Ensure consistent business information across all listings.
  • Reach out to local blogs, chambers of commerce, and partners for backlinks.
  • Encourage customer reviews on Google and other platforms.
  • Create shareable content that others want to link to.

Why it matters:

Backlinks and citations improve your site's trustworthiness and local relevance, boosting rankings in competitive GEO markets.

Regularly track SEO metrics and adapt your strategy based on data and changing search trends.

  • Use Google Analytics and Search Console to monitor traffic, rankings, and user behavior.
  • Track keyword movement monthly.
  • Identify pages with high bounce rates or low engagement and update them.
  • Stay updated on SEO and algorithm changes.
  • Test new content ideas and keywords based on data insights.

Why it matters:

SEO is ongoing. Monitoring ensures you capitalize on successes and fix issues before they impact performance.

Timeline

When to Expect Results.

You may see promising SEO results within 2-3 months, but achieving significant and lasting success typically requires a longer-term commitment of 12 months or more.

(0-3 months)

Quick Wins Phase

Immediate improvements can come from fixing technical issues, optimizing meta tags, and enhancing site speed, leading to faster visibility boosts.

(4-8 months)

Early Gains Phase

For less competitive keywords or niche markets, you'll see noticeable increases in rankings, organic traffic, and click-through rates.

(9-12 months)

Growth Phase

In competitive markets, significant results-like ranking for tough keywords, building authority, and earning backlinks-require a long-term, consistent approach for sustainable success.

Global Winner

Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.

Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.

Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.

ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.

More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.

web design agency and website design company award winner

Clutch.co Reviews

Clutch.co is a leading ratings and reviews platform that conducts unbiased interviews with our clients, collects data and presents the results so you can make an educated and confident decision about Unite Interactive being the right website design and digital marketing agency for your company.

Stop wasting your potential

Problems we help solve for our clients?

  • Poor website design, resulting in low engagement
  • Low brand visibility and poor search rankings
  • Ineffective lead generation, low conversion rates
  • Lack digital marketing expertise
  • No dedicated time or resources available
  • No clear short and long-term plan
  • Wasted money, missed opportunities and poor ROI

Your online presence speaks for your brand - don't let a weak one cost you leads and credibility. It's time to focus, stop losing leads to your competitors, and let your brand shine where clients are searching.

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Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.

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