Our approach
Increase your visibility and revenue with smarter SEO solutions.
Unite Interactive helps you grow through search-both traditional and AI-driven. Our SEO services are built to improve how your business shows up across search experiences and convert those visits into real results. From strategy and on-site optimization to performance tracking and continuous updates, we handle the details so you can focus on growth.
Define clear SEO goals and target audience
Establish what you want to achieve with SEO and identify your ideal customer, including location specifics.
- Clarify business objectives (Examples: increase leads, boost sales, improve brand awareness, etc.).
- Identify target geography (city, region, country).
- Develop customer personas based on demographics and search behavior.
- Research local competitors and market demand.
Why it matters:
SEO strategies differ based on goals and audience. GEO-targeting ensures you reach customers in your service area, improving relevance and conversion potential.
Keyword research focused on user intent and location
Find relevant keywords your audience uses, combining business terms with local intent.
- Use tools like Google Keyword Planner, SEMRush, or Ahrefs to gather keyword ideas.
- Focus on keywords with a mix of search volume and achievable competition.
- Include local SEO attributes (Examples: "hvac Winnipeg", "scaffolding Vancouver," "medical clinic Toronto").
Why it matters:
Keywords guide what content to create and optimize. Localized keywords ensure your site appears for relevant searches in your service area.
Optimize on-page SEO for content and structure
Improve individual pages with keyword-rich, easy-to-understand content and proper HTML structure.
- Create clear, concise page titles incorporating main keywords.
- Write meta descriptions that explain page value and include keywords.
- Use headings (H1, H2) logically with keywords.
- Ensure content answers common user questions and aligns with search intent.
- Include local business details (name, address, phone number) in footer and/or contact page.
- Optimize images with descriptive alt text.
Why it matters:
On-page SEO helps search engines understand your content and rank it appropriately, improving visibility and user experience.
Improve technical SEO for site performance and crawlability
Deploy technical SEO that supports search engine indexing and fast loading.
- Verify mobile-friendliness (responsive design).
- Improve site speed (compress images, minimize code).
- Implement HTTPS for security.
- Create and submit an XML sitemap to search engines.
- Fix broken links and redirects.
- Use structured data (schema) to highlight local business info, products, or reviews.
Why it matters:
Technical SEO impacts how search engines crawl and rank your site and affects user experience, especially on mobile.
Build local citations and earn quality backlinks
Increase your website's authority by gaining mentions and links from reputable sources, especially local ones.
- List your business on local directories (Google My Business, Yelp, Bing Places).
- Ensure consistent business information across all listings.
- Reach out to local blogs, chambers of commerce, and partners for backlinks.
- Encourage customer reviews on Google and other platforms.
- Create shareable content that others want to link to.
Why it matters:
Backlinks and citations improve your site's trustworthiness and local relevance, boosting rankings in competitive GEO markets.
Monitor performance and continuously improve
Regularly track SEO metrics and adapt your strategy based on data and changing search trends.
- Use Google Analytics and Search Console to monitor traffic, rankings, and user behavior.
- Track keyword movement monthly.
- Identify pages with high bounce rates or low engagement and update them.
- Stay updated on SEO and algorithm changes.
- Test new content ideas and keywords based on data insights.
Why it matters:
SEO is ongoing. Monitoring ensures you capitalize on successes and fix issues before they impact performance.
Client Testimonial
"That team at Unite Interactive have been fantastic to deal with. Incredible how they have elevated our online presence. Very happy with the two websites that they built for us and look forward to many years of great business together."
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Braden Pyper |
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Global Winner
Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.
Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.
Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.
ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.
More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.
Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.
