Our approach
Boost your local visibility and customer engagement with Google My Business services.
Claim and verify Google Business Profile
Secure ownership of the client's Google Business Profile (GBP) and complete verification.
- Locate the existing GMB listing or create a new one if it doesn't exist.
- Follow Google's verification process (postcard, phone, email, or instant verification).
- Ensure ownership access is granted to authorized team members.
Why it matters:
Verification is essential to control business information and access management features.
Ensure all business details are accurate, comprehensive, and consistent.
- Update business name, address, phone number (NAP), website URL, hours of operation.
- Add categories that best describe the business.
- Include attributes (e.g., wheelchair accessible, offers delivery).
- Add high-quality photos of the business, products, and team.
- Write a clear, engaging business description.
Why it matters:
Accurate, complete information improves local search rankings and user trust.
Manage and respond to customer reviews
Actively monitor and engage with customer reviews.
- Set up notifications for new reviews.
- Respond promptly to positive and negative reviews with professionalism.
- Encourage satisfied customers to leave reviews.
- Use feedback to identify areas for improvement.
Why it matters:
Reviews impact rankings, reputation, and consumer decision-making.
Post regular updates and offers
Use Google Posts to share news, events, offers, and product updates.
- Create posts that highlight promotions, new products, or events.
- Use clear calls to action like "Call Now," "Learn More," or "Buy."
- Schedule posts regularly to keep the profile active.
- Track engagement metrics for each post.
Why it matters:
Active profiles with fresh content attract more views and interactions.
Monitor insights and profile performance
Analyze Google Business Profile analytics to understand customer interactions.
- Review metrics like search views, map views, customer actions (calls, website visits).
- Identify trends in how customers find and interact with the business.
- Compare performance over time to measure growth.
- Adjust profile strategy based on data.
Why it matters:
Data-driven decisions optimize the profile's impact on local search success.
Maintain profile accuracy and consistency
Regularly review and update business information to reflect changes.
- Update hours during holidays or special events.
- Refresh photos and posts seasonally.
- Correct any inconsistencies or outdated info immediately.
- Monitor and fix duplicate listings.
Why it matters:
Consistent and current information maintains search rankings and customer trust.
Report results and recommend improvements
Provide clients with regular performance reports and strategic advice.
- Summarize key GMB metrics and trends.
- Highlight improvements and opportunities.
- Recommend actions like review campaigns or photo updates.
- Schedule review meetings for feedback and planning.
Why it matters:
Clear reporting fosters transparency and alignment on goals.
Client Testimonial
"The Métis Economic Development Fund has used Unite Interactive several times to identify and build technology driven solutions. Their team took the time to understand our mission, creating a professional, user-friendly, and visually compelling online presence that demonstrated our commitment to supporting Métis entrepreneurs. I HIGHLY recommend the services of Unite Interactive as they are knowledgeable, trustworthy, and professional."
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John Coutris |
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Global Winner
Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.
Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.
Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.
ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.
More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.
Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.
