Our approach
Turn content into growth with strategic content marketing services.
Unite Interactive helps you attract and convert the right audience with content that works. Our content marketing services are built to support search, social, and brand visibility across every stage of the customer journey. From planning and creation to publishing and performance tracking, we give you the strategy and support to drive real business results.
Define content marketing goals and audience
Establish clear objectives for your content marketing efforts and identify the target audience.
- Align content goals with broader business objectives (brand awareness, lead generation, customer retention)
- Develop detailed buyer personas based on demographics, interests, pain points, and behaviors.
- Determine the customer journey stages to target (awareness, consideration, decision).
- Identify content formats preferred by your audience (blogs, videos, infographics, etc.).
Why it matters:
Clear goals and audience understanding ensure content creation is purposeful, relevant, and effective.
Develop a content strategy and editorial plan
Plan the themes, topics, formats, and publishing schedule for your content.
- Conduct keyword research to identify topics with high relevance and search demand.
- Map content topics to customer journey stages.
- Create an editorial calendar outlining publication dates, authors, and distribution channels.
- Plan content that balances evergreen material with timely or trending topics.
Why it matters:
A strategic plan ensures consistent, valuable content that attracts and nurtures your audience.
Produce high-quality, SEO-optimized content
Create content that is valuable, engaging, and optimized for search engines.
- Write or produce content that addresses audience needs and pain points.
- Incorporate relevant keywords naturally within titles, headers, and body text.
- Use clear, compelling calls to action.
- Optimize on-page SEO elements (meta descriptions, alt text, URL structure).
- Ensure content is easy to read and visually appealing.
Why it matters:
High-quality, optimized content improves search rankings and encourages user interaction.
Distribute and promote content effectively
Maximize content reach through targeted promotion and distribution.
- Share content via owned channels: website, email newsletters, and social media profiles.
- Utilize paid advertising where appropriate. To learn more about PPC services, click here.
- Engage influencers or partners for content amplification.
- Repurpose content into different formats to extend reach.
Why it matters:
Effective distribution ensures content reaches the right audience at the right time.
Monitor content performance and gather insights
Use analytics to assess how content performs and informs decision-making.
- Track metrics like page views, bounce rates, social engagement, and conversions.
- Analyze which topics and formats resonate most with the audience.
- Use tools like Google Analytics, social media insights, and SEO platforms.
Why it matters:
Data-driven insights enable continuous improvement and content optimization.
Optimize and refine content marketing strategy
Continuously improve content marketing based on performance data.
- Update and refresh existing content to maintain relevance and SEO value.
- Experiment with new formats, channels, or topics based on audience preferences.
- Adjust editorial calendar and distribution tactics accordingly.
- Align content strategy with evolving business goals.
Why it matters:
Optimization maximizes ROI and keeps your content strategy agile and effective.
Report results and demonstrate value
Provide transparent reporting to stakeholders on content marketing impact.
- Prepare clear, concise reports highlighting KPIs and key achievements.
- Use visuals to illustrate trends and milestones.
- Connect content performance to business objectives like leads and sales.
- Offer recommendations for future content initiatives.
Why it matters:
Clear reporting builds trust and supports strategic decision-making.
Client Testimonial
"Here at Rolly's Transfer we have nothing but great things to say about Unite Interactive. They have taken the time and effort to sit down and learn all the in's and out's of our business, catering to any and all needs. Unite Interactive has been a pleasure to work with and have helped us modernize our company in a way we could not have done ourselves. We would highly recommend Unite Interactive to all firms."
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Rylun Bazinet |
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Global Winner
Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.
Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.
Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.
ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.
More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.
Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.
