Our approach
Build trust and grow impact with Indigenous website design services.
Unite Interactive creates websites that reflect your values, culture, and goals. Our Indigenous website design services are built to help you connect with your community, tell your story, and support long-term success. From design and content to strategy and support, we deliver the tools you need to grow with confidence.
Build relationships and understand client needs
Connect deeply with Indigenous clients to understand their cultural values, business goals, and website purpose.
- Initiate conversations with Elders, community leaders, business owners, or project stakeholders.
- Learn about cultural protocols, symbols, and stories relevant to their identity.
- Clarify the primary website goals (cultural and community engagement, economic development, etc.).
- Identify target audiences, within Indigenous communities and broader markets.
Why it matters:
Strong relationships and cultural understanding create trust and ensure the design reflects authentic Indigenous perspectives.
Develop a culturally respectful design strategy
Plan a design approach that respects Indigenous storytelling and community values.
- Collaborate with Indigenous elders and cultural advisors.
- Incorporate traditional art, colors, and motifs appropriately.
- Design with inclusive UX principles ensuring accessibility and ease of use.
Why it matters:
Culturally respectful design strengthens identity and engagement while honoring Indigenous heritage.
Create content governance and collaborative development process
Establish clear guidelines for content creation, review, and approval with Indigenous clients.
- Define roles for content creators, cultural reviewers, and decision-makers.
- Ensure community ownership and consent over cultural stories and media.
- Incorporate multimedia storytelling formats (video, audio, text).
- Schedule regular check-ins for feedback and revisions.
Why it matters:
Collaborative content management ensures cultural integrity and client satisfaction.
Implement SEO and GEO optimization with cultural sensitivity
Optimize the website for search engines while respecting cultural context and language.
- Research keywords including Indigenous terms, place names, and local language.
- Optimize metadata and URLs thoughtfully, avoiding over-commercialization.
- Use local SEO techniques to reach community members and visitors.
- Monitor SEO performance with culturally relevant metrics.
Why it matters:
Effective SEO boosts site visibility without compromising cultural authenticity.
Deliver training and support for community empowerment
Equip Indigenous clients with the skills and tools to manage their website independently.
- Provide training on CMS use, basic updates, and content addition.
- Offer ongoing technical support and consultation.
- Encourage feedback for continuous improvement.
Why it matters:
Empowering Indigenous clients promotes website sustainability and community ownership.
Provide ongoing maintenance and cultural updates
Track the website's performance and communicate its benefits to stakeholders.
- Collect data on traffic, engagement, and conversions.
- Gather community testimonials and feedback.
- Share case studies highlighting cultural and business impact.
- Use insights to refine future projects.
Why it matters:
Demonstrating success builds credibility and encourages further Indigenous digital empowerment.
Results DrivenStand out from
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Check out the case studies and projects below to learn how Unite Interactive has helped our clients achieve the highest of results. |
