Our approach
Get found locally and grow with local SEO services.
Unite Interactive helps you connect with nearby customers through local search. Our local SEO services are designed to boost your visibility in maps and search results, drive more foot traffic, and grow revenue. From strategy and listing management to optimization and reporting, we give you the tools to stand out in your local market.
Understand client business and local market
Conduct a thorough discovery of the client's business model, target customers, and geographic footprint.
- Meet with stakeholders to clarify local business objectives (Examples: foot traffic, phone inquiries, online bookings).
- Define precise service areas, including cities, neighborhoods, or regions.
- Identify key local competitors and analyze their online presence.
- Gather unique selling points that differentiate the business locally.
Why it matters:
Having a deep understanding of the local context allows us to tailor SEO strategies that connect directly with the client's community and outpace local competitors.
Optimize Google My Business profile and local citations
Fully claim, verify, and optimize the client's Google My Business Profile (GMB) and other critical local directory listings.
- Ensure all business information (name, address, phone number, business hours) is accurate and consistent across platforms.
- Add relevant photos, product/service descriptions, and posts.
- Actively manage customer reviews: encourage positive feedback and respond professionally to all reviews.
- Submit and update listings on authoritative local directories and citation sites.
- Monitor for and resolve any duplicate or incorrect listings.
Why it matters:
Google Business Profile is the cornerstone of local search visibility and heavily influences how and when a business appears in local packs and maps. To learn more about Google My Business Management services, click here.
Perform on-page SEO focused on local intent
Optimize website pages to signal relevance to local searches.
- Integrate geo-specific keywords naturally in titles, headers, meta descriptions, and body content.
- Develop dedicated location pages if serving multiple areas.
- Embed Google Maps with accurate business location.
- Ensure NAP consistency on the website.
- Implement structured data markup (Schema) for local business info.
Why it matters:
On-page SEO signals help search engines understand the geographic relevance of the website, improving rankings for local queries.
Build local authority through backlinks and community engagement
Strengthen the site's authority and relevance through local backlinks and active participation in the community.
- Identify and partner with local organizations, sponsors, and influencers for backlink opportunities.
- Secure mentions and features in local news outlets, blogs, and industry-specific directories.
- Engage in local social media groups and forums to increase brand presence.
- Encourage customers to share their experiences and reviews online.
Why it matters:
Quality local backlinks and community signals enhance domain authority and help search engines associate the business with its locality.
Monitor, analyze, and continuously optimize
Use data-driven insights to refine local SEO efforts continuously.
- Regularly monitor local search rankings, traffic, and engagement using tools like Google Analytics and Google Search Console.
- Track Google Business Profile insights for calls, direction requests, and views.
- Analyze reviews and customer feedback to identify improvement areas.
- Adjust keyword strategies, content, and local listings based on performance data.
Why it matters:
SEO is not a one-time effort; ongoing optimization ensures the strategy adapts to market changes and maintains effectiveness.
Provide transparent reporting and strategic recommendations
Keep clients informed with clear, actionable reports and expert guidance.
- Deliver monthly or quarterly reports summarizing key local SEO metrics.
- Use visualizations to make data accessible and easy to understand.
- Highlight wins, areas needing attention, and recommended next steps.
- Conduct regular review meetings to align on strategy and expectations.
Why it matters:
Transparent communication builds client confidence and facilitates collaborative decision-making.
Plan for scaling local SEO as business grows
Prepare to expand local SEO efforts to new markets or service areas.
- Identify additional geographic targets aligned with business growth plans.
- Create new location-specific pages and listings.
- Adapt content and backlink strategies for new areas.
- Allocate budget and resources to support scaling.
Why it matters:
Scalability ensures the client maintains competitive advantage as they expand into new local markets.
Client Testimonial
"Unite Interactive worked tirelessly to help us at DGH Engineering Ltd. launch our new website. They ensured the launch of our website was seamless and they communicated throughout the process to ensure the content on our site was true to our corporate image and leveraged SEO to elevate our web presence."
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Stephen Whitmore |
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Global Winner
Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.
Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.
Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.
ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.
More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.
Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.
