Digital Marketing

Digital marketing strategies that will help you enhance your brand profile, increase traffic, generate leads and close more sales.

SEO optimization

Search engines like Google's algorithm are complex and are constantly changing, so your SEO strategy needs to be agile and adjusted regularly to ensure you drive optimal traffic to your website.

Content marketing

Unite Interactive helps our clients develop search engine optimized content that draws customers to your website using text, imagery and video for your website and social media platforms that focus on driving brand awareness and website traffic.

Social media marketing

Each social profile you have is a prospective journey to your website. Every post is a new chance to present value and present followers a reason to visit your website. Such visits can lead to more conversions and leads.

Paid social media

Paid Facebook, Twitter, Instagram, LinkedIn Ads and other social media campaigns reach people who don't follow your brand's social media profiles directly, but have expressed an interest in your product or industry.

Google Ads

Google Ads is Google's online advertising program that allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising.

Google My Business

Unite Interactive provides Google My Business Management Services to optimize your GMB listing (adding images, company profile, hours of operation, attract 5-star reviews, etc.), respond to your reviews (positive and negative), create, monitor, and respond to "Questions & Answers" and create relevant content via Google Posts.

Analytics and KPI's

Unite Interactive uses a wide range of analytics and KPI measurements using reporting platforms like Google Analytics, Google Search Console, Google My Business Insights, Google AdWords Reporting, SEM Rush and other third party competitive intelligence, Twitter Analytics, Facebook Ads Manager, Instagram Insights and more.

Digital Marketing FAQ's

What are some of the reasons why I should consider Unite Interactive digital marketing services?

  • Your online marketing efforts have produced little traffic, conversions or revenue.
  • You rank low or have no rankings on Google search results.
  • You need help creating quality and meaningful content that will drive interest and customer acquisitions.
  • You need help updating outdated content and graphics on your website and social media properties.
  • You don't have the internal expertise to properly assess, plan and execute a professional digital marketing plan.
  • You don't have the time to pay attention to your online presence, even though you know it is important.
  • Your competitor's web presence is significantly better than yours at taking market share.

We take the time to learn about your company, its vision and goals, identify the buyer personas of your audience, evaluate the marketplace for opportunities to get you out in front of your competitors and then build the creative, technical and marketing strategies to help you enhance your brand profile, attract attention, influence, convert and increase revenues.

We do this in partnership with you and/or our digital marketing experts can take the responsibility out of your internal team's hands to do much of this work on your behalf.

How much time and what does it cost to invest in a digital marketing strategy?

Unlike many other digital marketing companies who act like false prophets sending unsolicited email pitches wanting thousands of dollars a month to "guarantee" top Google rankings or results, Unite Interactive offers a "walk before you run approach" to your digital marketing.

Our "walk before you run approach" simply means that there are options for companies just wanting to start/explore a digital marketing strategy and options for those that want to fully invest in a diverse digital marketing strategy. Our approach is to invest cautiously, but wisely to start and only after seeing positive results and a return on your investment, it is at that time we can adjust budgets to scale up or scale down your digital marketing strategy based on your comfort level and on real measurable results.

Some examples:

  • If you wanted to start/explore a digital marketing strategy, it could be as simple as 2 to 8 hours a week X hourly rate. (We have discounted rates for non-profit/charitable organizations, small businesses and others).
  • For more complex digital marketing strategies that require copywriters, SEO, PPC, digital marketing and other expertise, across multiple digital platforms, we can work with you to put together a detailed plan that outlines the scope of work, timelines and budget, ensuring you fully understand the work ahead. These types of projects can vary from 8 hours a week to the equivalent of a part-time or full-time position(s). This could be achieved with hourly rates, monthly retainers or contracts.

Digital marketing is a game of ever-changing strategies and numbers. Content marketing can take six months to years to show its first results. SEO takes ongoing effort, and every time a search engine changes its algorithm, it can impact your performance. Open rates and click-through rates depend on many factors and require constant testing and adjusting. This is why anyone who suggests "guaranteed" or "immediate results" is not being open and transparent about realistic expectations and returns.

Does Unite Interactive provide reports and detailed billing?

When you spend money on digital marketing, we want to be totally transparent with our clients where the digital marketing investment is going and what the results are. We provide very detailed billing and reporting back to our clients so that they can fully understand month over month the digital marketing strategy they are investing in, the cost to complete each of the individual action items within the digital marketing strategy and the corresponding results of each individual actionable item.

Unite Interactive also provides additional supplementary reporting from Google Analytics, Google Search Console, Google Ads, SEM Rush, Social Media Reports (Twitter, Facebook, YouTube, etc.,), and many others to help our clients determine the impact of the digital marketing efforts in terms of continuously improving client brand awareness and thought leadership, audience engagement, traffic, lead conversions, revenue generated and return on investment.

We are here to help!

Helping growth-oriented companies
build their brand, attract and convert customers

Building a variety of digital marketing strategies to ensure your online presence produces measurable results and outcomes.

Speak With Our Experts

Unite Interactive