Attract, engage and convertView our web design
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Masterfully combining data-driven insights with stunning web design and intuitive functionality to build unique online experiences that attract, engage and convert for results-driven and growth-oriented companies. |
Our approach
Unlock your digital potential with our Cape Breton website and digital marketing strategies.
Are you ready to elevate your online presence and dominate the digital landscape in Cape Breton? At Unite Interactive we offer a comprehensive suite of services designed to help local businesses thrive in today's competitive online world.
Define website goals and target audience
Identify the main purpose of the website and who it's designed for.
- Clarify business objectives (generate leads, sell products, share information or other goals).
- Identify target users and their needs, including Cape Breton market or other geographic locations.
- Outline key actions you want visitors to take (connect, purchase, contact for more information, etc.).
- Develop content that is on-point and "sells" your company, products and services clearly.
Why it matters:
Knowing your goals and audience ensures the design supports business growth and user needs effectively.
Design visual elements and branding
Create a visually stunning website that reflects your brand.
- Develop consistent color schemes, fonts, and imagery aligned with brand identity of your Cape Breton business.
- Design responsive visuals that look good on all screen sizes.
- Use high-quality images and graphics optimized for fast loading.
- Ensure a balance between impressive design with functional content layout.
Why it matters:
Strong visuals, without distracting from messaging, builds trust and recognition while supporting usability and SEO.
Implement SEO best practices in design
Integrate SEO fundamentals into the design and development process.
- Structure site with clean, semantic HTML tags (headings, lists).
- Ensure URLs are clean and descriptive.
- Optimize images with alt text and proper file names.
- Plan for fast loading times through efficient design.
- Include local Cape Breton business information for SEO and GEO relevance.
Why it matters:
SEO-friendly design helps search engines understand your content and improves your ranking potential in Cape Breton and other coveted geographical markets.
Launch and promote the website
Make the website live and start driving traffic.
- Announce the launch via email, social media, and other channels.
- Submit the sitemap to search engines.
- Set up analytics and tracking tools.
- Monitor initial user behavior and search engine indexing.
Why it matters:
A strong launch builds momentum and ensures early visitors have a positive experience.
Develop a comprehensive digital marketing strategy
Create an integrated strategy combining channels and tactics.
- Choose relevant channels (SEO, PPC, social media, email marketing, content marketing).
- Plan campaigns based on audience preferences and budget.
- Optimize for Cape Breton or other desired markets.
- Set timelines and milestones.
- Allocate budget to highest-impact activities.
- Define success metrics for each channel.
Why it matters:
A well-rounded strategy maximizes reach and ROI across digital platforms.
Monitor, analyze, and optimize
Continuously review campaign data and refine tactics.
- Use analytics tools (Google Analytics, ad platform dashboards).
- Monitor KPIs and conversion funnels.
- Look for opportunities to expand outside Cape Breton marketplace and reach new customer segments.
- Identify underperforming elements and adjust targeting, messaging, or budget.
- A/B test ads, landing pages, and emails for improvements.
Why it matters:
Optimization maximizes efficiency and improves ROI over time.
Provide clear, regular reports to clients.
- Create easy-to-understand performance reports showing KPIs and insights.
- Schedule review meetings to discuss results and next steps.
- Use visuals (charts, graphs) to highlight progress.
- Recommend strategic adjustments based on data.
Why it matters:
Transparent reporting builds client trust and supports informed decisions.
Recognized for excellence
Awards won by our
web design agency.
Over the years we have been fortunate to have shared in the success with our clients on the global stage.
Unite Interactive has won many website design awards, locally, nationally and internationally. A partial list of the awards received includes:
Hermes Creative Awards Gold Winner
AVA Digital Awards Gold Winner
CSS Winner - Best Website
CSSDA Award Winner for Best UI Design
CSSDA Award Winner for Best UX Design
Best CSS Award Winner
Global Winner
Unite Interactive is recognized as a Clutch Global Award Winner and also received the special recognition of the Clutch Champion Award, which is presented to the top 10% of Clutch Global Winners.
Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.
Unite Interactive is recognized as a top-rated leader in the website design and digital marketing space based on clients' satisfaction and high-quality service ratings.
ABOUT CLUTCH - Clutch is an independent platform that reviews, qualifies, ranks, and is recognized as the leading global marketplace of B2B service providers.
More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs.
Unite Interactive is a a top Canadian website design and digital marketing agency based in Winnipeg and Vancouver with resources throughout the globe.
