Promoting a Healthy Lifestyle

Through participation in sport, physical activity, and recreation

The partnership with Unite Interactive delivered a transformative digital presence for the Aboriginal Sport Circle (ASC), authentically reflecting the rich heritage of Indigenous peoples in Canada. The new website design prioritizes cultural resonance, utilizing specific Indigenous art and motifs to create a visually striking and respectful platform. This culturally grounded aesthetic honors the diverse First Nations, Inuit, and Métis communities the ASC represents while establishing an immediate, powerful connection with visitors. By blending traditional storytelling elements with modern web standards, the site effectively communicates the ASC's mandate as the national voice for Indigenous sport and recreation.

The redesign placed a strong emphasis on user experience (UX), ensuring that athletes, coaches, and community leaders can easily access vital resources. Unite Interactive implemented an intuitive navigation structure that simplifies the discovery of programs and major events, such as the National Aboriginal Hockey Championships.

This strategic digital overhaul has generated substantial organizational benefits, reinforcing the ASC's position as a leader in the Canadian sports landscape. The integration of a user-friendly Content Management System empowers the ASC team to maintain real-time communication, easily updating news, awards, and advocacy efforts. This digital agility has led to increased engagement with national initiatives and strengthened partnerships with provincial and territorial bodies. Ultimately, the enhanced online presence has amplified the ASC's ability to advocate for equitable sport opportunities, attracting new support and solidifying its role in promoting the health and well-being of Indigenous communities.