Safetech Scaffold Ltd. provides full-service access scaffold services including scaffold equipment, installation and dismantle, project planning and facilitation, engineering and design, custom scaffold solutions, welding and fabrication for Vancouver, the Lower Mainland, Whistler, Vancouver Island and southern British Columbia marketplace.

Scaffolding solutions include frame scaffold, system scaffold, high-rise envelope, low rise envelope, roof canopies, containment, hangers and cantilevers, work platforms, temporary shoring, tube and clamp, stair towers, chutes, hoists, debris mesh, movie sets, hoardings and more.

"With the assistance of the creative digital agency Unite Interactive, we are excited for our new website launch and believe it will be a great opportunity for us to continuously connect with our customers, staff and the general public about the ongoing developments at Safetech and our scaffolding industry as a whole," suggests Safetech Scaffold principle Calvin Dunn.

Deliverables

Market research
Competitive analysis
Brand refresh and repositioning
Copywriting services
Logo refresh
Discovery and strategy
UX/UI design
Web design
Mobile friendly
Content management solution
Web hosting
Digital marketing
SEO optimization
Content marketing
Social media marketing
Google Ads
Google My Business
Analytics and KPI's
Photography
Video production
Drone videos

Engaging, purposeful and creative

A results oriented web presence

Our objective was to deliver a high-end interactive experience that effectively and accurately depicted Safetech Scaffold's service and product offering across Vancouver the surrounding areas. A highly strategic digital presence that encouraged and increased the volume of inbound inquiries and requests for scaffolding services by prospective customers, while enhancing the brand recognition of Safetech Scaffold. Ensuring that the scale and capabilities of the company were better positioned to increase opportunity and marketing share in the competitive scaffolding marketplace.

Unite Interactive created a brand identity that allowed Safetech Scaffold that centered on clean, industrial graphics, a bold colour palette, and bold, confident language. The brand footprint is large, encompassing visually engaging graphics and video. Unite worked with Safetech Scaffold to identify audiences and categorize services and products, then took a data-driven approach to design a new information architecture and user experience, complete with targeted content.

We delivered a geographically targeted integrated campaign, created a new brand positioning and communication strategy. Increasing brand awareness intended for a targeted audience from customers to jobs eekers in the scaffolding industry. The responsive design focused on the needs of key audiences, creating a balanced media integration with engaging, human-centric design.

Unite Interactive