Manitoba Aboriginal Sport & Recreation Council

Empowering Indigenous nations in Manitoba
through sports and recreation

Indigenous sports non-profit website design and digital marketing Winnipeg, Vancouver and Canada by Unite Interactive

The Manitoba Aboriginal Sports & Recreation Council (MASRC) is the Provincial-Territorial Aboriginal Sports Body (PTASB) for the province of Manitoba. They are a not-for-profit organization established in 1988 and incorporated in 1994.

They believe that physical activity is a healthy and positive tool to empower and build strong and vibrant Indigenous people and nations. They act as the "bridge" between existing partners in the sport and recreation delivery system and Indigenous nations in Manitoba.

Their focus is to work with Indigenous nations, organizations and individuals to develop sustainable programs that improve opportunities for Indigenous people in Manitoba to participate in sport and recreation.

Manitoba Aboriginal Sport and Recreation Council website design and digital marketing Canada with Unite Interactive

Deliverables

Website audit
Competitor analysis
SWOT analysis
Identify target markets
Digital sales channels
Wireframe and mockups
UX/UI
Content management solution
Mobile-friendly
API and systems integration
Website hosting
SEO optimization
Analytics and KPI's

Indigenous sports non-profit website and digital marketing inspiration

Empowering Indigenous Nations

Using the web to connect and increase participation in sport and recreation

The collaboration between Unite Interactive and the Manitoba Aboriginal Sports & Recreation Council (MASRC) established a powerful digital hub that honors the resilience of Indigenous athletes across the province. The design authentically integrates Indigenous cultural motifs with modern functionality, serving as a respectful "bridge" between the provincial sport delivery system and First Nations, Métis, and Inuit communities. This visually compelling platform not only reinforces MASRC's identity as the governing body for Indigenous sport in Manitoba but also instills a sense of pride and belonging for visitors, from grassroots participants to elite athletes.

Prioritizing accessibility for Manitoba's diverse and often remote population, the redesign features a mobile-first architecture that ensures equitable access to vital resources. Unite Interactive engineered an intuitive navigation system that simplifies the discovery of key programs, such as the Manitoba Indigenous Summer Games and the virtual Manitoba Indigenous Sports Hall of Fame. This streamlined user experience allows athletes, coaches, and families to easily access registration portals, scholarship information, and event schedules on any device. By removing digital barriers, the site has significantly boosted community engagement and participation in healthy lifestyle activities.

The website has transformed MASRC's operational capabilities through a robust, user-friendly Content Management System. This technology empowers the internal team to manage dynamic content independently-from updating real-time news on the North American Indigenous Games to showcasing Hall of Fame inductees. This digital agility has strengthened MASRC's ability to advocate for Indigenous sport development, attracting new partnerships and funding opportunities. The enhanced online presence ultimately amplifies their mission to empower Indigenous nations to grow physically, mentally, and spiritually through sport.