Tips & Resources / 10 Easy and Free Ways to Improve Your Google Rank

If you want to see your website higher up on the search engine results pages (SERPs), you must make search engine optimization a priority (SEO). Here are 10 SEO tricks that you can use to improve your website's Google rank that won't cost you a dime.

Here are ten easy ways that you can push your website to a higher position on Google.

1. Optimize keywords

The use of keywords is still one of the main ranking factors on the search engines. It's the keywords that Google, Bing, and other search engines use to identify the topic of your website pages. Check your website to make sure that you have used your keywords in your text. And don't forget to use your keywords in the names of your images and your subheadings. Don't over-use keywords, though, or you may get a penalty for keyword stuffing.

2. Improve the user experience

Other important ranking factors include bounce rate, pages per session, and time spent on the website, all of which are all impacted by the user experience (UX). Review your website and look for ways that you make the user's time on your website more enjoyable. Think about ways of improving the appearance of the website, making navigation more straightforward, and making your content more engaging.

3. Maximize your use of subheadings

Using headings and subheadings (H1 and H2 tags) makes your content easier to read, and it helps the search engines determine the topic of your pages. Revisit your content and think about how easy the pages of your website are to skim. Use subheadings to make it easier for users to find the information they need and use bullet points to emphasize key points.

4. Use the ALT tags

One aspect of search engine optimization that some people miss is the optimization of ALT tags. ALT tags are for describing a video or an image. Review the ALT tags on your website pages and make sure that you have used your keywords within those tags.

5. Think about voice search

More and more people are using voice search to find websites, so think about the phrases that people might speak aloud when you are deciding on your keywords. People who are using voice search are more likely to use complete sentences than short keywords.

6. Keep your content updated

Regular content updates give users a reason to revisit your website, and it tells the search engines that your website is still active. You can use your blog as the vehicle for adding fresh content., but don't forget to update existing pages regularly as well. Go back and revisit some of your older pages, and you will be surprised at how many ways you will find to improve them.

7. Make your URLs short and descriptive

Your URLs are another factor in your positioning on the SERPS, so make sure all your page URLs contain your keywords. Content management systems, such as WordPress, will automatically create your URLs for you, but the automatic URLs can sometimes be too wordy. Short, descriptive URLs are better for SEO and better for the user experience as well.

8. Increase the inbound links (backlinks) to your website

Inbound links (backlinks) are an indication to the search engines of the popularity of your website, and they are an essential factor in search engine rankings. You can get more inbound links by encouraging the sharing of your content, guest posting on other people's blogs, and publishing informative content that other websites may wish to use as a reference.

9. Optimize your website for mobile devices

Sites optimized for mobile devices appear higher on the search results pages than those that are not. Make sure that your website's theme, content, and plugins are responsive. Optimize your website pages for speed. And, think about how easy it will be for users to navigate your website on the smaller screen of a mobile device.

10. Keep on publishing great content

The best way to improve your Google rank is to publish great content that people want to read. Bear in mind all the above tips when you are producing content, but always put the human visitor first. Backlinks, low bounce rates, and reader engagement will all be a natural result of building top-class content.


The above tips will provide you with the building blocks of SEO. Once you have got the basics right, you will need to monitor your analytics to see what types of content performed the best. The crucial thing to remember is that SEO is an ongoing process, not a one-off exercise.

Interested in Unite Interactive helping your company improve its Google ranking? Let's connect and "Unite."


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