Tips & Resources / Top Qualities of a Digital Marketing Agency

Digital marketing agencies must have a diverse skill set, a high level of expertise, proven experience, a track record for meeting or exceeding key performance indicators and at its core be a highly effective marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for the companies they provide services.

These are some of the characteristics you need to look for when hiring a digital marketing agency.

1. Their own amazing digital presence

Any good digital marketing agency should have an engaging (visual and content) digital presence across all digital channels (web and social media). Their website should be modern and have all the key elements of an effective digital marketing strategy such as an active blog, news stories, responsive design, intuitive navigation, and effective content strategy with calls to action, etc.

2. A team of experts

To fulfill the needs of the client a successful digital marketing agency needs to have a tightly focused team of branding, web, mobile, social and digital marketing professionals who understand how to create online experiences that engage audiences and produce results.

3. Having relevant experience

Check out their portfolio for experience with clients of your size and scope or industry expertise.

Do they have multiple industries in their portfolio of clients and have they been proactive in building their skills to work successfully with all types of clients and industries. Look for an agency that either has experience in your line of work or proven success across varied industries.

The best way to ensure you establish a partnership with a digital marketing agency that will produce results is to find one that has a good track record of doing just that. An established digital marketing agency can show you some of their past work, and how they were able to work together with a company to achieve its goals. Unite Interactive Portfolio and Case Studies

4. Can they execute on digital strategy?

Digital marketing agency should be able to outline the fundamental principles of an effective strategy to boost your online presence, capture more web/social traffic and convert this into a measurable action such as increased sales and enhancement of your brand profile.

While some digital marketing agencies focus solely on web/social traffic numbers- they aren't the great ones. The truly great agencies understand that the ultimate goal of any marketing initiative is to drive business growth, user engagement and revenue.

5. Having access and the knowledge to use digital tools and software to support the digital strategy

A top digital marketing agency has the tools to get job done, and the experience and know how to use them. Some examples include:

Google Suite (Google Analytics, Google AdWords, Google My Business,

SEM Rush (Offers solutions for SEO, PPC, content, social media and competitive research)

Social Media Management (Hootsuite and others)

Social Media Platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube and others)

Social Media Advertising (Facebook Ads, LinkedIn ads, Instagram Stories Ads, YouTube Ads and others)

Web Advertising (Google AdWords and others)

Newsletter Marketing (MailChimp, Constant Contact and others)

6. Does their company culture mesh well with yours?

Your digital marketing agency will be working closely with your team, so it's important that their culture meshes well with yours.

In order to work successfully with your digital marketing agency, there has to be a combination of respect and rapport. Respect should be an easy thing for any agency to build with their clients if they have the right experience, knowledge, and attitude. Rapport is a more abstract thing to assess but is an essential component for the longevity of the working relationship.

Sharing this common bond and cultural values will help deliver a far more productive, creative and successful relationship in the long run.

Interested in Unite Interactive being your digital marketing agency? Let's connect and "Unite."


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