Digital marketing focused on results

Digital marketing is the online promotion of brands, products and services. This can be done by leveraging multiple digital marketing strategies including SEO, inbound and outbound marketing, social media marketing, paid social media, Google PPC, Google My Business and more.

Our team will work with you to determine a comprehensive digital marketing strategy that will help you enhance your brand profile, increase traffic, generate leads and close more sales with customers looking for your products and services.

SEO Optimization

Search engine optimization (SEO) is more than trying to improve your Google and other search engine rankings. It is about understanding how your users behave online, based on what search queries they use, what devices they browse and where they are. Search engines like Google's algorithm is complex and is constantly changing, so your SEO strategy needs to be agile and adjusted regularly to ensure you drive optimal traffic to your website.

Optimizing for organic search encompasses a range of highly strategic SEO techniques and software options like SEM Rush (online visibility and marketing analytics software). Our SEO experts leverage this knowledge to perform SEO best practices like competitor analysis, keyword research, content creation and implementation, on page optimization based on Google's best SEO practices, including title tags, meta descriptions, H1 tags, image tags, videos, and linking structures, local SEO optimization, link building, citation registration and management, transparent reporting and data analysis that help increase revenue for your business.

Inbound Marketing

Inbound marketing is a digital marketing strategy for drawing customers to your website using content marketing, social media marketing, search engine optimization and branding. Instead of marketing to the customer, like outbound marketing, inbound marketing focuses on creating reasons for the customer to come to you.

Inbound marketing improves the customer experience and builds trust by offering potential customers information they value via company blogs, social media campaigns, infographics, search engine optimization (SEO), viral videos, webinars, etc.

Outbound Marketing

Outbound marketing refers to any kind of marketing where your business initiates the conversation and sends your message to your targeted audience

Outbound marketing includes more traditional forms of advertising and marketing, like print advertisements, radio, TV commercials, email, trade shows, direct mail and outbound sales calls (cold calls).

Social Media Marketing

An engaged and strong social media marketing presence helps you keep your customers informed and showcases the positive attributes of your brand.

Social media increases your channels for inviting inbound traffic to your site. Each social profile you have is a prospective journey to your website. Every post is a new chance to present value and present followers and visitors a reason they must visit your site. Such visits can lead to more conversions and leads.

Whether you're launching on social for the first time, or enhancing the experience for customers, our team can help optimize your company pages with new branding, details, calls-to-action, images and more.

Paid Social Media

Using research and data analytics, our paid media team launches ads with precise audience targeting. This allows you to feature your company brand, products, services and more on platforms where you know high amounts of web traffic exists.

Paid Facebook, Twitter, Instagram, SnapChat, LinkedIn ads and other social media campaigns reach people who don't follow your brand's social media profiles directly, but have expressed an interest in your product or industry. Increasing your brand's presence on social media can directly increase leads, customers, and conversions for your business.

Google Pay-Per-Click (PPC)

Pay-per-click (PPC) advertising is a simple, cost-effective digital marketing strategy that positions your business at the top of Google search result pages and in prominent social media networks. Pay-per-click advertising is one of the best ways to target your most qualified audience. We offer custom strategies for any sized businesses looking to increase your traffic, website conversions, and revenue using a highly targeted approach.

You'll enjoy consistent high-quality, high-converting traffic to your business as our pay-per-click experts consistently monitor and analyze your paid ads and ensure the greatest return on your investment.

Google My Business

Your Google My Business (GMB) listing is the first interaction many users have with your business. Your company's Google My Business (GMB) Listing, when optimized correctly, can be a powerful marketing tool for your business and represent you as a local authority for the products or services you can provide. GMB profiles are an opportunity to connect with your customers when they do a Google search or when they do local searches using the local Google Map listings.

Unite Interactive provides Google My Business Management Services to optimize your GMB listing (adding images, company profile, hours of operation, attract 5-star reviews, etc.), respond to your reviews (positive -and- negative), create, monitor, and respond to "Questions & Answers" and create relevant content via Google Posts.

Analytics and KPI's

Analytics and Key Performance Indicators (KPI's) provides a benchmark for ongoing digital marketing strategies and the opportunity to assess, evaluation and modify as necessary to ensure optimal performance, goals are achieved or exceeded and you get a solid return on your digital marketing investment.

Unite Interactive uses a wide range of analytics and KPI measurements using reporting platforms like Google Analytics, Google Search Console, Google My Business Insights, Google AdWords Reporting, SEM Rush and other third party competitive intelligence, Twitter Analytics, Facebook Ads Manager, Instagram Insights and more.

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