Our Work / Mining Association of Manitoba

As a global leader in the sector, Manitoba is characterized by a transparent and predictable regulatory climate, safe and secure operations, environmentally and socially sustainable industry practices, and trusting stakeholder partnerships that provide mutual benefits for all. In achieving this, the Mining Association of Manitoba cultivates strong relationships with industry, government, Aboriginal and other stakeholders.

Working with Unite Interactive, MAMI's strategic approach to the website, social and overall digital strategy has been focused on providing an engaging design with clear messaging that helps the organization advocate, collaborate and educate on behalf of their stakeholders.

Deliverables

  • Digital and Brand Strategy
  • User Interface Design (UI)
  • Web and Mobile Design
  • Content Management Solution
  • Digital Marketing Strategy
  • SEO Optimization
  • Inbound Marketing
  • Social Media Marketing
  • Hosting and Support
  • Logo Design

Unite Interactive was commissioned to deliver a full strategic brand refresh and responsive website solution to promote the vision that MAMI advocates for the collective interests of Manitoba's mining industry and the advancement of the sector through education and collaboration with their industry stakeholders.

Strategically, our team understood that it wasn’t enough to just deliver a beautiful looking web presence. The content, interaction, and navigation design had to be open, inviting and engaging to attract the diverse target users.

In designing the user interface, our goal was to deliver a UI that was clean, easy to use, and brand compliant. The touch-oriented UI delivered over and above the requirements, and featured a flexible menu system to handle responsive scaling across all required device types.

The experience needed to resonate with a broad spectrum of audiences, from mining industry giants, to individuals looking to enter the mining workforce. Unite Interactive began with the primary audience definitions provided by MAMI and refined them for digital engagement, mapping content and experience goals to each persona.