Our Work / Metis Economic Development Fund

The Metis Economic Development Fund is an equity investment fund intended to stimulate economic development activities by providing equity and capital for Metis entrepreneurs and businesses to support economic development initiatives. MEDF concentrates on businesses and entrepreneurs which are in growth, expansion, start-up or acquisition phases.

Deliverables

  • Digital and Brand Strategy
  • User Experience Design (UX)
  • Visual Design Mockups
  • Web and Mobile Design
  • Content Management Solution
  • SEO Optimization
  • Hosting and Support
  • Video Production
  • Print Services

First and foremost, our goal was to enhance the profile of MEDF, deepen its footprint and develop a web presence that reflected its status as an enabler for advancing economic development activities. MEDF worked with Unite Interactive to increase the volume of enquiries in the investment fund and attract the attention of users through various digital channels.

The User Experience (UX) of the site was built to offer tailored experiences matched to multiple client considerations and investment requests. The simplicity of the UX ensured users could easily move from high level content through to detailed information about the different investing and financing options available through MEDF.

In addition to the digital strategy, Unite Interactive developed a web based solution that provides MEDF the ability to track all investment leads and their ever increasing investment portfolio.

We designed a simplistic, yet immersive mobile user experience with clear and informative calls to action throughout.

We worked with MEDF to further elevate their initial branding concept, by complimenting their digital strategy with print and video services to help "tell their story".