Our Work / Lawson Consulting
Lawson is a consulting and surveying company with offices throughout Western Canada. Lawson provides construction, topographic and legal surveys for electrical utilities, civil construction, mining, land development, gas utilities, pipeline and other industries, using advanced technologies and software such as GNSS systems, UAV's, robotic total solutions and digital and laser levels.
Deliverables
- Competitor Analysis
- Brand and Business Strategy
- Competitor Analysis
- User Experience Design (UX)
- User Interface Design (UI)
- Visual Design Mockups
- Web and Mobile Design
- Content Management Solution
- SEO Optimization
- Digital Marketing Strategy
- Hosting and Support
Unite Interactive in partnership with Michele Rochan of P3 Advisors, performed a thorough brand and business strategy audit to determine Lawson’s future business growth goals. We conducted a range of activities with Lawson stakeholders to fully understand a go forward strategy for brand identify and awareness, positioning and marketing of Lawson, competitive market analysis, development of target audience and desired KPI’s and outcomes.
The brand identity continued the existing brand colours of black, blue and yellow, with topographic map overlays on large imagery to further reinforce the brand elements of the company and topographic surveying services Lawson provides.
Unite Interactive developed a custom and user-friendly CMS (content management solution) that allows Lawson stakeholders to manage much of the content within the new web interface. Social media integration through various API’s was deployed on the website, converging the digital presence of both the web and social property brand recognition and digital marketing efforts.
Competitive analysis was conducted using SEM Rush, including:
- Site audits
- Web traffic analytics
- On page SEO
- Keyword analysis
- Backlink audit
- Competitor domain vs domain analysis
We created customised SEO landing pages, which has improved organic search rankings and attracted high volumes of traffic from targeted audiences. This has produced an increase in inbound client enquiries and site conversion rates.
