InScope is a federally incorporated organization that provides professional services in project and program management, business analysis and systems analysis, integrated information security, organizational change management, business transformation, business solution evaluation, recommendation and implementation.
We carried out competitive analysis and user research to define their audiences, learn about their content needs, and establish a hierarchy of that content. The new site needed to build trust by presenting an innovative, growing business, without losing sight of the relationship focus the company had always placed such high value on.
To ensure all pages and content were optimised for the best search results and personalised for the optimal user intent, we implemented a responsive design. We also strived to create a highly personalised client experience, delivering impact and primarily encouraging users to engage with the site and consider the depth of InScope’s services.
With a clear, practical strategy, careful planning, and thoughtful content and design, we were able to deliver a new website built for lead generation.