Our Work / Culligan Water

Culliganís mission has been to deliver high-quality water treatment products that will improve every part of their customers' lives. They raise the quality of life by purifying its most essential element: WATER.

Culligan is proud to have provided world-class service and innovative water treatment solutions for the last 80 years, from the simplest filtration system to complex industrial water solutions.

Deliverables

  • Digital and Brand Strategy
  • Competitor Analysis
  • User Experience Design (UX)
  • User Interface Design (UI)
  • Visual Design Mockups
  • Web and Mobile Design
  • Content Management Solution
  • Digital Marketing
  • Social Media Marketing
  • Contest and Promotions
  • Chat Integration
  • Hosting and Support

Creating a sticky user experience was paramount to the success of the project. New landing pages targeting popular Culligan service offerings and search terms were created and seamlessly integrated into the website architecture.

Unite Interactive continues to create ongoing creative campaigns that are designed to encourage regular interaction with the site and encourage an affinity for the Culligan brand. We continue to use a variety of digital channels to market special offers, contest campaigns (win a trip to Las Vegas) and other call to actions to increase brand awareness.

The responsive design we developed was clean and consistent, presenting information in simple, digestible form. We paid particular attention to calling out additional or related services, as well as bold calls to action for lead generation.